Driver Safety Awareness

Approach to Reducing Driver Risk

It is well established that driver behavior is the principal cause of crashes. SDAF research shows that the highest risk behaviors include aggression, thrill seeking, low hazard monitoring, ineffective coping strategies and susceptibility to fatigue. Methodology for improving driver safety informs a three-stage solution to impact driver behaviors and reduce accident risk.

Identify

Identify driver risk and focus on the specific contributing behavioral and situational factors using a scientifically validated assessment

Review

Implement and evaluate your driver safety management strategy with our comprehensive Management Information System

Act

Address at-risk driver behavior and improve safety with a range of interventions tailored to the Driver results.

Alcohol & Drugs

Drinking and driving remains the number 1 contributing factor in fatal collisions in Kenya. We are continuously working on solutions to help resolve this important traffic safety issue.
Drinking and drug use, even if they occur outside working hours, can have a huge impact in the workplace. This is especially true for people who drive as part of their jobs.
Almost 42% of Kenyans in full-time employment are drinkers. So it’s likely that in any organisation, regardless of size, there will be individuals experiencing problem drinking and drug use.

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Discomfort Pain & Injury

Preventing and managing discomfort, pain and injury boost productivity and staff morale while reducing injury-related costs.
Employers have a legal responsibility to protect their staff from harm. This means addressing all the factors present in your workplace that can lead to discomfort, pain or injury.
It covers many conditions of the muscles and bones, including:

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Driver Fatigue

There are consequences for the choices you make behind the wheel. A moment of inattention, taking unnecessary risks or driving impaired can all have long-term consequences for you and your loved ones if you get in a collision
For people who drive as part of their work, fatigue is a major risk factor. It can slow reaction times, affect concentration and undermine their ability to drive safely.

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Driver Observations

Refresher Training or Pre Employment
Psychometric testing is common place during the employment suitability process. Over a short period of 2 to 5 hours, we have a system that will help to determine if a driver has the skills to drive safely whilst utilising a company vehicle or their own on behalf of the company.

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Fleet Safety Education

Driver education creates new knowledge that can improve understanding of social problems and ways to address them. Yet, benefits demonstrated by road safety advocacy are only achieved when it is translated and used in the real world to implement evidence-based solutions, and increase their effectiveness and efficiency. This means that road safety awareness must be accessible, meaningful, understandable and relevant to practitioners, but also usable according to their context, environment or system.

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Healthy Drivers

Healthy drivers are less likely than unhealthy drivers to get injured or have crashes due to fatigue. If they’re unlucky enough to crash, their injuries are likely to be less serious. You can also increase productivity by adopting a health and wellbeing program.

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Phones & Distractions

A driver is four times more likely to crash if they use a mobile phone while driving. All drivers are banned by law from using hand-held mobile phones – for both texting and talking. If a driver is caught they can be fined and receive demerit points.
Keep phones off while driving

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